INDICATORS OF THE DEVELOPMENT OF SPORTS AND RECREATIONAL TOURISM AS AN INTEGRAL PRODUCT OF RURAL DESTINATIONS

Drago Cvijanović; Aleksandra Vujko; Radmila Bojović

doi:10.58984/smbic2301171c

Authors

Drago Cvijanović Faculty of Hotel Management and Tourism, University in Kragujevac, Vrnjačka Banja, Serbia Author
Aleksandra Vujko University of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia Author
Radmila Bojović European University, Faculty of European Business and Marketing Belgrade, Serbia Author

DOI:

https://doi.org/10.58984/smbic2301171c

Keywords:

Sports and recreational tourism, rural destinations, stress, Vrdnik

Abstract

Given that we live in a very stressful time, it is clear that modern man needs rest and peace in order to restore the necessary energy. That energy is the key to success for normal functioning. Rural destinations are precisely such "oases of peace" where it is possible to return to traditional values and nature, as a healthy lifestyle prerequisites. Even more, rural destinations enable the exercise of sports and recreational activities. The paper started from the hypothesis that sports and recreation are the best prevention of anxiety and stress, and that rural destinations are in themselves an environment that contributes to betterment. A survey was conducted among 317 tourists of the rural destination of Vrdnik, and the results showed that tourists enjoy sports and recreational activities and that they are the "best medicine" in the fight against stress.

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