Abstract
The development of digital technology and new media has influenced the creation of viewer and listener habits. Although the emergence of digital services and online media predicted the decrease in interest in traditional electronic media and linear programme following, it did not happen. Time has proved that linear television has not become out-of-date, but its rich history and unique appeal of direct broadcasting and TV spectacles can still mobilise worldwide audience that has never been greater. Namely, parallel to the development of digital services linear contents presence has continued to increase as well. The aim of this paper is the analysis of apparent forms in the placement of sports contents through linear programmes, along with the analysis of digital services and, therefore, the movement of viewers/listeners, i.e. the analysis of the relation between user needs and new user habits. Sports podcasts on digital platforms are gaining more and more popularity because they overcome numerous limitations imposed by televisions and online contents consumption. Beside all that, the viewers in Serbia currently have at their disposal more than thirty domestic TV channels, and all of them have their own audience.
References
Advocado (2022). Advocado Survey Finds 49% of Viewers Use Multiple Screens to Follow the Big Game,(available at: https://www.prnewswire.com/news-releases/advocadosurvey-finds-49-of-viewers-use-multiple-screens-to-follow-the-big-game- 301472007.html)
Alivia, F. (June 14th 2021). Opportunities for brands and rights holders from a growing esports audience, (available at: https://www.infront.sport/blog/sports-sponsorship/esports-audience-growth)
BBC. The FA Cup Final first televised. Available at: https://www.bbc.com/ historyofthebbc/anniversaries/april/fa-cup-final
Ćitić. T. (2021). Savremena televizija i osnove TV novinarstva, Fakultet za sport, Beograd.
Ćitić. T. (2023). Influence of broadcasting sports events on the development of television industry, (available at: https://doi.org/10.58984/smbic2301131c)
Fatemi, F. (2022). How TV Viewing Habits Have Changed, (available at: https:// www.forbes.com/sites/falonfatemi/2022/11/14/how-tv-viewing-habits-havechanged/)
Inside FIFA (January 18th 2023). One Month On: 5 billion engaged with the FIFA World Cup Qatar 2022, (available at: https://inside.fifa.com/tournaments/mens/worldcup/qatar2022/news/one-month-on-5-billion-engaged-with-the-fifa-world-cupqatar-2022-tm)
Kemp, S. (2024). Digital 2024: Global Overview Report, (available at: https://datareportal.com/reports/digital-2024-global-overview-report)
Kemp. S. (2023) Digital 2023: Global Overview Report.(2024), (available at:https://datareportal.com/reports/digital-2023-global-overview-report)
Manović, L. (2015). Jezik novih medija, Clio, Beograd.
Martinoli, A. (2013). Publika i medijski multitasking – podeljena pažnja u eri multiplatformnosti. Časopis CM. Novi Sad. Pg. 41 – 68.
MNTN Research (2019). Most consumers are watching TV while simultaneously engaging with a secondary device. There are many advantages to this behavior that advertisers can capitalize on,(available at: https://research.mountain.com/insights/an-exploration-ofsecond-screen-use-by-tv-viewers/)
Netflix (September 19th2024). What we watched the first half of 2024, (available at: https://about.netflix.com/en/news/what-we-watched-the-first-half-of-2024)
Netflix(2024), (available at: https://about.netflix.com/en/news/60-million-householdstuned-in-live-for-jake-paul-vs-mike-tyson)
Ratković, M. Penezić, S. (2024). Promocija i odnosi s javnošću na sportskom tržištu, Fakultet za sport, Beograd.
Sport for Bussines (2023). The Changing Habits of Watching Sport, (available at: https://sportforbusiness.com/the-changing-habits-of-watching-sport/)
Todorovic, Luj A. (2014). Interaktivna televizija. Clio, Beograd.
World Cup wins 2022 in record breaking year for BBC iPlayer (31.1.2023), (available at: https://www.bbc.com/mediacentre/2023/world-cup-wins-2022-in-record-breakingyear-iplayer)
