Dear colleagues,
We hereby cordially invite you to participate in the Fourth International Scientific Conference SPORTICOPEDIA – Sports Media and Business 2026.
The Conference organiser is the Faculty of Sport, “Union – Nikola Tesla” University, Belgrade. Co-organisers are the Sports Association of Serbia, the Institute for the Improvement of Education and Upbringing and the Serbian Association of Physical Education and Sport Teachers.
All accepted papers will be published in SPORTICOPEDIA SMB 2026 Book of Proceedings, with an online archive – DOI number. Articles in the Sporticopedia SMB 2026 publication will be indexed in: https://smbconference.edu.rs/sporticopedia/index.php/smb/Indexing
The Fourth International Scientific Conference “Sporticopedia SMB 2026 — Smart Sport: Coaching, Business and Media” is financially supported by the Ministry of Science, Technological Development, and Innovation of the Republic of Serbia.
The Conference language is English. The thematic areas/topics:
Sport Coaching
• Performance analytics & data-driven training
• Injury prevention & return-to-play
• Motor learning & talent development
• Strength & conditioning innovations
• AI in coaching
Sport Management
• Digital transformation in sport
• Marketing & fan engagement
• Economics & sustainability
• Governance & ethics
• Event management & leadership
Sports Journalism
• Digital media in sport
• AI in journalism
• Ethics & credibility
• Multimedia storytelling
• Athlete branding